As a premium budget alternative to "the-other-guy-arlines" Jetblue wanted to distinguish them selves from budget without ending up in the luxury segment. In order to stay budget with a premium feeling Milford and production company againstallodds took the animated instruction film two steps forward. You still recognize the get-ready-for-flight-animation but once you get to the Jetblue environment you don't want to get back. A nicer way to travel simply - happy jetting!
You can see my contribution on this project bellow :